SEO Zoo

The Google Analytics Layout: 1. What feature would be used to compare two date ranges in a report? Date range comparison 2. What does the “Users” metric measure? Users that had at least one session on your site in the given date range 3. What is the “Bounce Rate” in Google Analytics? The percentage of visits when a user landed on your website and exited without any interactions 4. What is a “dimension” in Google Analytics? An attribute of a data set that can be organized for better analysis. 5. What is a “metric” in Google Analytics? The numbers in a data set often paired with dimensions. 6. What is a “secondary dimension” in Google Analytics? An additional dimension you can add to a report for more specific analysis. 7. Which Google Analytics visualization compares report data to the website average? Comparison view 8. How can the amount of data in a sampled Google Analytics report be increased? Choose “Greater precision” in the sampling pulldown

Introduction to Google Analytics: 1. Using tracking code, Google Analytics can report on data from which systems?  E-commerce platforms  Mobile Applications  Online point-of-sales systems 2. To collect data using Google Analytics, which steps must be completed?  Create an Analytics account  Add Analytics tracking code to each webpage 3. The Analytics tracking code can collect which of the following?  Language the browser is set to  Type of browser  Device and operating system 4. When will Google Analytics end a session by default? When a user is inactive on your site for 30 minutes or more or closes a browser window 5. Once Google Analytics processes data, it’s stored in a database where it can’t be modified. True 6. Which represents the hierarchical structure of a Google Analytics account from top to bottom? Account > Property > View 7. A user with “edit” permissions at the Account level will automatically have “edit” permissions at which oth