Google Analytics for Beginners - Assessment 2

The Google Analytics Layout:

1. What feature would be used to compare two date ranges in a report?

• Date range comparison

2. What does the “Users” metric measure?

• Users that had at least one session on your site in the given date range

3. What is the “Bounce Rate” in Google Analytics?

• The percentage of visits when a user landed on your website and exited without any interactions

4. What is a “dimension” in Google Analytics?

• An attribute of a data set that can be organized for better analysis.

5. What is a “metric” in Google Analytics?

• The numbers in a data set often paired with dimensions.

6. What is a “secondary dimension” in Google Analytics?

• An additional dimension you can add to a report for more specific analysis.

7. Which Google Analytics visualization compares report data to the website average?

• Comparison view

8. How can the amount of data in a sampled Google Analytics report be increased?

• Choose “Greater precision” in the sampling pulldown menu

9. When selecting “Share Template Link” in the dashboard, what will be shared?

• Dashboard only

10. When a dashboard is shared, users can edit the dashboard configuration.

• True