SEO Zoo

The Google Analytics Layout: 1. What feature would be used to compare two date ranges in a report? Date range comparison 2. What does the “Users” metric measure? Users that had at least one session on your site in the given date range 3. What is the “Bounce Rate” in Google Analytics? The percentage of visits when a user landed on your website and exited without any interactions 4. What is a “dimension” in Google Analytics? An attribute of a data set that can be organized for better analysis. 5. What is a “metric” in Google Analytics? The numbers in a data set often paired with dimensions. 6. What is a “secondary dimension” in Google Analytics? An additional dimension you can add to a report for more specific analysis. 7. Which Google Analytics visualization compares report data to the website average? Comparison view 8. How can the amount of data in a sampled Google Analytics report be increased? Choose “Greater precision” in the sampling pulldown...

Introduction to Google Analytics: 1. Using tracking code, Google Analytics can report on data from which systems?  E-commerce platforms  Mobile Applications  Online point-of-sales systems 2. To collect data using Google Analytics, which steps must be completed?  Create an Analytics account  Add Analytics tracking code to each webpage 3. The Analytics tracking code can collect which of the following?  Language the browser is set to  Type of browser  Device and operating system 4. When will Google Analytics end a session by default? When a user is inactive on your site for 30 minutes or more or closes a browser window 5. Once Google Analytics processes data, it’s stored in a database where it can’t be modified. True 6. Which represents the hierarchical structure of a Google Analytics account from top to bottom? Account > Property > View 7. A user with “edit” permissions at the Account level will automatical...

Google Tag Manager is a tag management system allowing marketers and webmasters to deploy website tags all in one place. It allows you to quickly and easily update tags and code snippets on your website or mobile app. The is a system created by Google to manage JavaScript and HTML tags used for tracking and analytics on websites. The Google Tag Manager code is a small piece of JavaScript and non-JavaScript code that you paste into your pages. It enables Tag Manager to fire tags by inserting gtm.js into the page (or through the use of an iframe when JavaScript isn't available). This is how you will implement the Google Tag Manager code on your website: 1. Copy the following JavaScript and paste it as close to the opening <head> tag as possible on every page of your website, replacing GTM-XXXX with your container ID : <!-- Google Tag Manager --> <script>(function(w,d,s,l,i){w[l]=w[l]||[]; w[l].push({'gtm.start':new Date().getTime(),event:'gt...

reCAPTCHA is a free security service that protects your websites from spam and abuse. It knows when to be easy on people and hard on bots. Easy for legitimate users. For the visually impaired, reCAPTCHA provides an audio CAPTCHA option. Your legitimate users will find our regular audio CAPTCHAs easy to solve. Bots on the other hand will get a much harder audio CAPTCHA designed to block them. Visit: https://www.google.com/recaptcha/admin#list

I have been tracking every Google compliance that I perform. Here are situations and results of such actions: How long it will take for Google to index a new domain? If a website will comply with the Google Search Console requirements, a new domain will be indexed after two business days. When will Google start to index the entire website?  If a website will comply with the Google Search Console requirements and the domain is already indexed in the SERPS, the other URLS will be indexed starting the next 5 days and will stop till the rest of the pages are listed in the SERPS. How long will it take for Google to index a new webpage?  If a new URL will be submitted to the Fetch as Google tool, it will be indexed after two business days. How long will Google remove “This site may be hacked” message in the SERPS?  If a website will comply with the Google Search Console clean up requirements to the URLs concerned, the message will be removed after two business days....

Here are three tips on how to make your cash register ring with your Google Adsense: Maintain a Google Sitemap for your site and keep them up to date. Place a bookmark(s) for people to come back. Use only the social bookmarks that can really drive traffic. I recommend Technorati, DIGG, Del.icio.us and StumbleUpon. Make contents that people really want to see. If you find a good article to put in your website, don't copy it but do an article rewrite. If you have ways of doing things better than the usual, make an article about it. Keep on doing these things at all times. Put in two hours in the morning and two hours in the evening. That makes it 10 to 12 hours each weekend. After constantly doing this, you can really see an improvement with your Google Adsense account! Also, you can diversify... Make many sites with good quality and has useful information that serve a real purpose and fulfill a need on the web. Diversity is the key. Don't worry if your site would lo...

These quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other misleading practices not listed here (e.g. tricking users by registering misspellings of well-known websites). It's not safe to assume that just because a specific deceptive technique isn't included on this page, Google approves of it. Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit. If you believe that another site is abusing Google's quality guidelines, please report that site at http://www.google.com/contact/spamreport.html. Google prefers developing scalable and automated solutions to problems, so we attempt to minimize hand-to-hand spam fighting. The spam reports we receive are used to create scalable algorithms that recognize and block future spam at...

Google has two indexes: The Main Index and The Supplemental Index. The Supplemental Index is an area where there are pages that Google had difficulty: completely indexing, the page is "stale", or a variety of other issues. You can also look at the Supplemental Index as the last "holding ground" for a page before it gets dumped from the index completely. How can you tell if your site has pages listed in the Supplemental Index? Here’s a Google hack that works as of the moment: site:www.domain.com *** -view Make sure you have a space before and after the three asterisks. If the hack isn't working, you have to drill down to the end of the site list (site:www.domain.com), and any pages in the Supplemental Index will have in green "Supplemental Result" listed. Supplemental Index is NOT the Google Sandbox that new sites get thrown into. This is something completely different and sites young and old get pages thrown into the Supplemental Inde...

According to Google , a supplemental result is just like a regular web result, except that it's pulled from our supplemental index. We're able to place fewer restraints on sites that we crawl for this supplemental index than we do on sites that are crawled for our main index. For example, the number of parameters in a URL might exclude a site from being crawled for inclusion in our main index; however, it could still be crawled and added to our supplemental index. If you're a webmaster, please note that the index in which a site is included is completely automated; there's no way to select or change the index in which a site appears. Please also be assured that the index in which a site is included doesn't affect its PageRank. Read more about Supplemental Index to understand this...

PageRank™ is the heart of Google's software. This is a system for ranking web pages and it continues to provide the basis for all of Google's search tools. PageRank is a link analysis algorithm which assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E). According to Google, PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that cas...