Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements.
It is important to choose targeted, relevant text as it will be visible to readers. Here is a guide on how to pick keywords to a website content:
1. exact-match target keyword
2. co-occurrence - building relevancy without exact match keyword; best to be applied when creating title tags
3. LSI (Latent Semantic Indexing) - variations of your main keyword
You can use this free tool: https://lsigraph.com
3.1 GOOGLE SUGGEST OPTIONS (drop down keywords from search box)
3.2 RELATED SEARCHES OPTIONS (bottom of the search results)
You can either use Google’s suggest options in the search bar, “Searched related to ___” at the bottom of the search results
3.3 GOOGLE KEYWORD PLANNER (via adwords)
Login to Google Adwords and visit this link:
https://adwords.google.com/KeywordPlanner
4. partial-match keywords - very similar to LSI's.
Here are some examples for target keyword “link building”:
“learn about link building”
“quality link building guide”
“this link building article”
5. brand + keyword - keyword may be an exact match OR LSI OR partial match-match keyword
6. location + target keyword
These keyword formats are good for Local SEO:
[location] + keyword
Keyword + [location]
[location] + [preposition] + keyword
[modifiers] + Keyword + [location]
Keyword + [location] + [modifiers]
Keywords such as:
California lawyers
Lawyers California
Lawyers in California
Where to find good lawyers in Los Angeles
Best lawyer Silicon Valley
Lawyer San Francisco area
Northern California law firm
These are NOT local keywords:
call center services
call center companies
appointment setting
order taking
lead generation calls
It is important to choose targeted, relevant text as it will be visible to readers. Here is a guide on how to pick keywords to a website content:
1. exact-match target keyword
2. co-occurrence - building relevancy without exact match keyword; best to be applied when creating title tags
3. LSI (Latent Semantic Indexing) - variations of your main keyword
You can use this free tool: https://lsigraph.com
3.1 GOOGLE SUGGEST OPTIONS (drop down keywords from search box)
3.2 RELATED SEARCHES OPTIONS (bottom of the search results)
You can either use Google’s suggest options in the search bar, “Searched related to ___” at the bottom of the search results
3.3 GOOGLE KEYWORD PLANNER (via adwords)
Login to Google Adwords and visit this link:
https://adwords.google.com/KeywordPlanner
4. partial-match keywords - very similar to LSI's.
Here are some examples for target keyword “link building”:
“learn about link building”
“quality link building guide”
“this link building article”
5. brand + keyword - keyword may be an exact match OR LSI OR partial match-match keyword
6. location + target keyword
These keyword formats are good for Local SEO:
[location] + keyword
Keyword + [location]
[location] + [preposition] + keyword
[modifiers] + Keyword + [location]
Keyword + [location] + [modifiers]
Keywords such as:
California lawyers
Lawyers California
Lawyers in California
Where to find good lawyers in Los Angeles
Best lawyer Silicon Valley
Lawyer San Francisco area
Northern California law firm
These are NOT local keywords:
call center services
call center companies
appointment setting
order taking
lead generation calls
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