200 OK - This is a server response code that indicates a successful load of a webpage.
301 Redirect – Also called Permanent Redirect. This is a method telling web browsers and search engines that a webpage or website has been permanently moved to a new location. 301 redirects send site visitors and search engines to a different URL than the one they originally typed into their browser or selected from a search engine results page.
302 Redirect - Also called Temporary Redirect. This is a method telling web browsers and search engines that a webpage or website has been temporarily moved to a new location. It is the least requested redirect.
404 Not Found – This is an error message displayed on a browser which tells you that the webpage you are visiting cannot be found. Either it has been deleted or the page has been moved, etc.
Algorithm – this is a process which composes a set of rules defined to be able to solve problems. This is how search engines discover pages on the internet and make them rank in the most relevant way for web searchers. Google has over 200 rules when deciding a website’s fate in search results such as your on-page SEO, off-page SEO, etc.
ALT Text – ALT means alternative. ALT text is a textual element that provides search engines with information. We add text descriptions of an image to help search engines understand what an image is all about. Adding ALT texts to describe an image gives a possibility for an image to appear in the Google Image Search.
Anchor Text – the clickable text that is used to link to a different webpage. Anchor text helps search engines understand what the destination page is all about; describes what you will see if you click through.
Backlinks – Also known as incoming links, inbound links, and inward links. These are links that point to your website coming from another website or social media platform. Backlinks serve as vote of confidence to a website; the more votes you have from quality websites, the more it can help you with the search engine rankings.
Bounce Rate – this represents the percentage of users that enters a website then leaves after viewing only a single page (leave without viewing any other page). Having a high bounce rate will give a negative impact on your SEO. Best to improve your landing page which has a high bounce rate to improve user experience and increase conversion.
Bot – Bot or Robot is also known as web spiders or crawlers. This is a programmed application developed by search engine companies that browses through the internet and collects information from websites.
CTR - Acronym for Click Through Rate. This is the number of clicks divided by the number of impressions. In SEO, this is referred as the number of clicks a page gets over the impressions the same page receives on the SERP. As a sample, if a homepage URL appeared 2,000 times on Google and was clicked 300 times, its CTR is 300/2,000. That is equal to 0.15 or 15%.
Content – This includes copy, images, videos, etc. In SEO, content refers to any type of meaningful information displayed on a website. Good or high-quality content can positively impact your rankings. To be able to rank well, the content must be informative and useful to its readers, unique and fresh. Fresh content means new or regularly updated content.
Conversion – This can be defined as a purchase made, an inquiry sent and considered as a possible lead, an email list subscription, etc. The more optimized a website is, the more traffic you’ll get and the more your website visitors will convert into customers and leads.
Crawling – this is the behavior of bots when it reads the code of a website. Once a website or webpage is crawled, the information is kept in a database index which is used to provide search engine results.
Dead Link – Also known as Broken Link. This is a link on a webpage that no longer works or does not exists. These links needs to be corrected or removed because it can negatively affect the user experience by redirecting them to error pages, and negatively affect a website’s rating in the major search engines.
Directory – is a list of websites compiled by humans, which are organized by categories. In SEO, local directories are used to promote businesses in local communities such as Google My Business, Bing Places for Business, Yelp, etc.
Duplicate Content – Identical content that appears in more than one URL, which causes search engines to show only one of the links with this content. Google SERP would omit entries very similar to what has been displayed, so it’s best that all content is original, with quality and relevant.
External Link – Also known as Outbound Link. This is a link from one domain that points to another domain, or links pointing to URLs outside of a domain.
Facebook Pixel – This is an analytics tool that Facebook developed which allows you to measure the effectiveness of your Facebook advertising by understanding the actions people take on your website. It functions similarly with Google Adwords.
Fetch as Google – a tool developed by Google which enables you to test how Google crawls a URL on your website. It is used to see whether Googlebot can access a web page, how it renders a page, and whether any page resources (images or scripts) are blocked to Googlebots.
Google Adwords – Commonly called Adwords. This is an online advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network to web users. It’s one of the most effective methods of paid advertising since it reaches the highly specific audience.
Google Analytics – a free website analytics tool offered by Google that tracks and reports website traffic. This tool is to measure website, app, digital and offline data to gain customer insights.
Google Insights – Also known as PageSpeed Insights. This is a tool developed by Google to analyze the content of a web page then provides suggestions on how to make that page faster.
Google Search Console – is a free service by Google for webmasters to check indexing status and optimize visibility of their websites. It provides data, tools, and diagnostics needed to create and maintain Google-friendly websites and mobile apps.
Google Webmaster Guidelines – the guideline provided by Google for them to find, index and rank your website. Complying with the practices will refrain you from being removed from the Google index or be affected by an algorithmic or manual spam action.
Heading Tags – Heading tags composes of H1 to H6 HTML tags. These are titles and headlines in a web page which gives a good page structure and hierarchy of importance. Adding heading tags and putting emphasis on contents makes it easy for Googlebots to put importance, therefore providing better SEO for a website.
Hyperlink – Also known as Link. This is a connection from one webpage or file (document, video, pdf, etc.) to another webpage.
Inbound Link – Also known as Backlink. Refer to “Backlink” definition.
Internal Link – a link from one page to another within a domain. These are hyperlinks that can be used to improve a site’s usability and improve navigation between pages and sections.
Indexed Pages – the page URLs of your website that are stored by a search engine’s database.
Keywords – are phrases or words that a potential client would type into a search engine. These are used in SEO to help users locate a website. Choosing the right keywords for a website can contribute to the increase of your organic traffic and more likely give you the visitors based on their search queries.
Keyword Density – This is the percentage of times a keyword appears on a webpage specially calculated by taking the amount of words that appear on a webpage divided by the total number of words on a webpage. A good keyword density can help a website rank better in the SERPS.
Keyword Stuffing – this is a bad SEO practice wherein a lot of keywords are added on a webpage. Doing such can cause a bad user experience and can cause harm to your website’s ranking in the SERPs.
Link Building – This is the process of getting more quality backlinks going to your website for improved search engine ranking trusts and importance.
Link Juice – This is a process of linking wherein it can pass the page rank and authority to another. It can also pass from pages within a domain or from one domain to another.
Link Outreach – This is an online marketing strategy where website owners, bloggers and online influencers are approached with the objective of obtaining recognition in forms of links, article or blog posts, or a social media share.
Local SEO – this is a process of increasing a website’s search visibility when someone is searching from a location-based query.
Long-tail Keyword – a keyword phrase that is composed of four or more words in a phrase which are very specific. Since the target audience is more defined with long tail keywords, these are less competitive and can help improve your conversion.
LSI Keywords – Acronym for Latent Semantic Indexing. These are words or phrases that are related or similar with the main keyword, or of synonym to words or phrases.
Meta Data – This comprises the Title Tag, Meta Description, and Meta Keywords which tells search engines what a web page is all about.
Meta Description – this is a brief description of a webpage which is recommended to have a maximum number of 300 characters including spaces. This is displayed in the SERPs below the Title Tag value, but this is not visible on the webpage.
Meta Keywords – This is a list of keywords that were used to inform search engines what a web page is all about but are now considered no longer useful to them.
(not provided) – When a search is done within a secured domain, the keyword will have the value (not provided). If a user is logged into a Google product (such as Gmail or any Google Account) when searching, their search is conducted over SSL. As such, the referral data relating to that search is hidden to protect user privacy. Therefore, no search keyword data is tracked as reported in Google Analytics.
(not set) - This is a placeholder name that Analytics uses when it hasn’t received any information for the dimension you have selected due to values that vary according to the report: advertising reports, behavior report, and custom reports.
Nofollow – This is an HTML code that instructs search engine web crawlers not to crawl a specific link. When this happens, the link passes no page authority or link juice to another page.
Noindex – This is an HTML code that prevents a webpage from being listed in the Google index even if there are other websites linking to it.
Organic Traffic – these are web traffic that goes onto a website because of unpaid search results traffic.
Page Title – You can find these titles on the Nav Links of Mopro websites.
Pageview – Also known as pageview hit, page tracking hit. This is an instance of a web page being loaded (or reloaded) in a browser. Pageviews is a metric in Google Analytics which is defined as the total number of pages viewed.
PPC – Acronym for Pay-Per-Click. Also known as Cost Per Click (CPC). This is an online marketing model in which advertisers pay a fee each time one of their ads get clicked. This is a way of buying visits to your website rather than earning those visits organically.
Rank Position – Also referred as Ranking or Position. This refers to a website’s rank when searching for a keyword in the search engines.
RSS Feed – Also known as Really Simple Syndication, Rich Site Summary; originally RDF Site Summary). This is a type of web feed which allows users to access updates online content in a standardized, computer-readable format. Thus, can allow a user to keep track of many different websites in a single news aggregator.
SEO – Acronym for Search Engine Optimization. This is the process of improving visibility and traffic of a website in search engines through organic and/or unpaid results. When done correctly (on-page SEO) and with consistency (off-page SEO), this practice contributes to the increase of quantity and quality of traffic going to a website plus giving users with a better experience overall.
SEM – Acronym for Search Engine Marketing. This is a form of online marketing which increases a website’s visibility in the search engines and its ad network through paid advertising.
SERP – Acronym for Search Engine Results Page. The search results that show up after you run a query using a search engine, such as Google and Bing.
Search Results - the results returned coming from a query when an online user will type in a descriptive phrase(often using specific terms and phrases known as keywords) in a search engine.
Sitelinks – These are sub-listings that would appear under the search results of Google when you search for brands. These are automated results which Google thinks that can be useful to the users. If a website is poorly optimized, there is a high chance that Google won’t show sitelinks for it. Also, sitelinks cannot be removed in the SERPS since October 2016. So, it's recommended to do the best SEO practices to improve the quality of your sitelinks.
Sitemap – This is a file that tells search engines how a website is organized. Essentially, this is a list of all URLs under a domain and its other webpage file info.
Title Tag – This is called SEO Title in our DCC. The title of a page on your website, which is enclosed in a <title> HTML tag inside the head section of a page. This will appear in search engine results and at the top of your browser’s window. Title Tag should contain keywords related to your page. Words at the beginning of your title tag are more highly weighted than words at the end. Recommended to have a maximum of 70 characters including spaces.
URL – Acronym for Uniform Resource Locator. This is the website address of a specific webpage or file on the internet.
Website Speed – This refers to the time for a web page to load. If a website has a quicker website speed, it will provide a better user experience of your site and this can give a positive impact on your SEO.
Website Traffic – This refers to online users who visit a website whether they are coming from organic search results or through paid advertising means.
301 Redirect – Also called Permanent Redirect. This is a method telling web browsers and search engines that a webpage or website has been permanently moved to a new location. 301 redirects send site visitors and search engines to a different URL than the one they originally typed into their browser or selected from a search engine results page.
302 Redirect - Also called Temporary Redirect. This is a method telling web browsers and search engines that a webpage or website has been temporarily moved to a new location. It is the least requested redirect.
404 Not Found – This is an error message displayed on a browser which tells you that the webpage you are visiting cannot be found. Either it has been deleted or the page has been moved, etc.
Algorithm – this is a process which composes a set of rules defined to be able to solve problems. This is how search engines discover pages on the internet and make them rank in the most relevant way for web searchers. Google has over 200 rules when deciding a website’s fate in search results such as your on-page SEO, off-page SEO, etc.
ALT Text – ALT means alternative. ALT text is a textual element that provides search engines with information. We add text descriptions of an image to help search engines understand what an image is all about. Adding ALT texts to describe an image gives a possibility for an image to appear in the Google Image Search.
Anchor Text – the clickable text that is used to link to a different webpage. Anchor text helps search engines understand what the destination page is all about; describes what you will see if you click through.
Backlinks – Also known as incoming links, inbound links, and inward links. These are links that point to your website coming from another website or social media platform. Backlinks serve as vote of confidence to a website; the more votes you have from quality websites, the more it can help you with the search engine rankings.
Bounce Rate – this represents the percentage of users that enters a website then leaves after viewing only a single page (leave without viewing any other page). Having a high bounce rate will give a negative impact on your SEO. Best to improve your landing page which has a high bounce rate to improve user experience and increase conversion.
Bot – Bot or Robot is also known as web spiders or crawlers. This is a programmed application developed by search engine companies that browses through the internet and collects information from websites.
CTR - Acronym for Click Through Rate. This is the number of clicks divided by the number of impressions. In SEO, this is referred as the number of clicks a page gets over the impressions the same page receives on the SERP. As a sample, if a homepage URL appeared 2,000 times on Google and was clicked 300 times, its CTR is 300/2,000. That is equal to 0.15 or 15%.
Content – This includes copy, images, videos, etc. In SEO, content refers to any type of meaningful information displayed on a website. Good or high-quality content can positively impact your rankings. To be able to rank well, the content must be informative and useful to its readers, unique and fresh. Fresh content means new or regularly updated content.
Conversion – This can be defined as a purchase made, an inquiry sent and considered as a possible lead, an email list subscription, etc. The more optimized a website is, the more traffic you’ll get and the more your website visitors will convert into customers and leads.
Crawling – this is the behavior of bots when it reads the code of a website. Once a website or webpage is crawled, the information is kept in a database index which is used to provide search engine results.
Dead Link – Also known as Broken Link. This is a link on a webpage that no longer works or does not exists. These links needs to be corrected or removed because it can negatively affect the user experience by redirecting them to error pages, and negatively affect a website’s rating in the major search engines.
Directory – is a list of websites compiled by humans, which are organized by categories. In SEO, local directories are used to promote businesses in local communities such as Google My Business, Bing Places for Business, Yelp, etc.
Duplicate Content – Identical content that appears in more than one URL, which causes search engines to show only one of the links with this content. Google SERP would omit entries very similar to what has been displayed, so it’s best that all content is original, with quality and relevant.
External Link – Also known as Outbound Link. This is a link from one domain that points to another domain, or links pointing to URLs outside of a domain.
Facebook Pixel – This is an analytics tool that Facebook developed which allows you to measure the effectiveness of your Facebook advertising by understanding the actions people take on your website. It functions similarly with Google Adwords.
Fetch as Google – a tool developed by Google which enables you to test how Google crawls a URL on your website. It is used to see whether Googlebot can access a web page, how it renders a page, and whether any page resources (images or scripts) are blocked to Googlebots.
Google Adwords – Commonly called Adwords. This is an online advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network to web users. It’s one of the most effective methods of paid advertising since it reaches the highly specific audience.
Google Analytics – a free website analytics tool offered by Google that tracks and reports website traffic. This tool is to measure website, app, digital and offline data to gain customer insights.
Google Insights – Also known as PageSpeed Insights. This is a tool developed by Google to analyze the content of a web page then provides suggestions on how to make that page faster.
Google Search Console – is a free service by Google for webmasters to check indexing status and optimize visibility of their websites. It provides data, tools, and diagnostics needed to create and maintain Google-friendly websites and mobile apps.
Google Webmaster Guidelines – the guideline provided by Google for them to find, index and rank your website. Complying with the practices will refrain you from being removed from the Google index or be affected by an algorithmic or manual spam action.
Heading Tags – Heading tags composes of H1 to H6 HTML tags. These are titles and headlines in a web page which gives a good page structure and hierarchy of importance. Adding heading tags and putting emphasis on contents makes it easy for Googlebots to put importance, therefore providing better SEO for a website.
Hyperlink – Also known as Link. This is a connection from one webpage or file (document, video, pdf, etc.) to another webpage.
Inbound Link – Also known as Backlink. Refer to “Backlink” definition.
Internal Link – a link from one page to another within a domain. These are hyperlinks that can be used to improve a site’s usability and improve navigation between pages and sections.
Indexed Pages – the page URLs of your website that are stored by a search engine’s database.
Keywords – are phrases or words that a potential client would type into a search engine. These are used in SEO to help users locate a website. Choosing the right keywords for a website can contribute to the increase of your organic traffic and more likely give you the visitors based on their search queries.
Keyword Density – This is the percentage of times a keyword appears on a webpage specially calculated by taking the amount of words that appear on a webpage divided by the total number of words on a webpage. A good keyword density can help a website rank better in the SERPS.
Keyword Stuffing – this is a bad SEO practice wherein a lot of keywords are added on a webpage. Doing such can cause a bad user experience and can cause harm to your website’s ranking in the SERPs.
Link Building – This is the process of getting more quality backlinks going to your website for improved search engine ranking trusts and importance.
Link Juice – This is a process of linking wherein it can pass the page rank and authority to another. It can also pass from pages within a domain or from one domain to another.
Link Outreach – This is an online marketing strategy where website owners, bloggers and online influencers are approached with the objective of obtaining recognition in forms of links, article or blog posts, or a social media share.
Local SEO – this is a process of increasing a website’s search visibility when someone is searching from a location-based query.
Long-tail Keyword – a keyword phrase that is composed of four or more words in a phrase which are very specific. Since the target audience is more defined with long tail keywords, these are less competitive and can help improve your conversion.
LSI Keywords – Acronym for Latent Semantic Indexing. These are words or phrases that are related or similar with the main keyword, or of synonym to words or phrases.
Meta Data – This comprises the Title Tag, Meta Description, and Meta Keywords which tells search engines what a web page is all about.
Meta Description – this is a brief description of a webpage which is recommended to have a maximum number of 300 characters including spaces. This is displayed in the SERPs below the Title Tag value, but this is not visible on the webpage.
Meta Keywords – This is a list of keywords that were used to inform search engines what a web page is all about but are now considered no longer useful to them.
(not provided) – When a search is done within a secured domain, the keyword will have the value (not provided). If a user is logged into a Google product (such as Gmail or any Google Account) when searching, their search is conducted over SSL. As such, the referral data relating to that search is hidden to protect user privacy. Therefore, no search keyword data is tracked as reported in Google Analytics.
(not set) - This is a placeholder name that Analytics uses when it hasn’t received any information for the dimension you have selected due to values that vary according to the report: advertising reports, behavior report, and custom reports.
Nofollow – This is an HTML code that instructs search engine web crawlers not to crawl a specific link. When this happens, the link passes no page authority or link juice to another page.
Noindex – This is an HTML code that prevents a webpage from being listed in the Google index even if there are other websites linking to it.
Organic Traffic – these are web traffic that goes onto a website because of unpaid search results traffic.
Page Title – You can find these titles on the Nav Links of Mopro websites.
Pageview – Also known as pageview hit, page tracking hit. This is an instance of a web page being loaded (or reloaded) in a browser. Pageviews is a metric in Google Analytics which is defined as the total number of pages viewed.
PPC – Acronym for Pay-Per-Click. Also known as Cost Per Click (CPC). This is an online marketing model in which advertisers pay a fee each time one of their ads get clicked. This is a way of buying visits to your website rather than earning those visits organically.
Rank Position – Also referred as Ranking or Position. This refers to a website’s rank when searching for a keyword in the search engines.
RSS Feed – Also known as Really Simple Syndication, Rich Site Summary; originally RDF Site Summary). This is a type of web feed which allows users to access updates online content in a standardized, computer-readable format. Thus, can allow a user to keep track of many different websites in a single news aggregator.
SEO – Acronym for Search Engine Optimization. This is the process of improving visibility and traffic of a website in search engines through organic and/or unpaid results. When done correctly (on-page SEO) and with consistency (off-page SEO), this practice contributes to the increase of quantity and quality of traffic going to a website plus giving users with a better experience overall.
SEM – Acronym for Search Engine Marketing. This is a form of online marketing which increases a website’s visibility in the search engines and its ad network through paid advertising.
SERP – Acronym for Search Engine Results Page. The search results that show up after you run a query using a search engine, such as Google and Bing.
Search Results - the results returned coming from a query when an online user will type in a descriptive phrase(often using specific terms and phrases known as keywords) in a search engine.
Sitelinks – These are sub-listings that would appear under the search results of Google when you search for brands. These are automated results which Google thinks that can be useful to the users. If a website is poorly optimized, there is a high chance that Google won’t show sitelinks for it. Also, sitelinks cannot be removed in the SERPS since October 2016. So, it's recommended to do the best SEO practices to improve the quality of your sitelinks.
Sitemap – This is a file that tells search engines how a website is organized. Essentially, this is a list of all URLs under a domain and its other webpage file info.
Title Tag – This is called SEO Title in our DCC. The title of a page on your website, which is enclosed in a <title> HTML tag inside the head section of a page. This will appear in search engine results and at the top of your browser’s window. Title Tag should contain keywords related to your page. Words at the beginning of your title tag are more highly weighted than words at the end. Recommended to have a maximum of 70 characters including spaces.
URL – Acronym for Uniform Resource Locator. This is the website address of a specific webpage or file on the internet.
Website Speed – This refers to the time for a web page to load. If a website has a quicker website speed, it will provide a better user experience of your site and this can give a positive impact on your SEO.
Website Traffic – This refers to online users who visit a website whether they are coming from organic search results or through paid advertising means.
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