What Can I Do to Drive Traffic to my Website before 2018 ends?

Aside from performing on-page SEO, Off-page SEO is the also an important contributor that drives traffic to a website.

The off-page search ranking factors are those that publishers do not directly control. This refers to a series of online marketing techniques that can improve your website’s rank which are done outside of your website. This involves link building which refers to relevant websites pointing to your website. To name a few link building techniques:

1. Local SEO - This is the submission of your website to various local directories and more. Making sure that the NAP (name, address and phone plus the website URL) of your business will appear in the local listings primarily.
2. Directory Listings -  This is a category based directory submission wherein you can submit to more than one category per website niche. Being listed on Google My Business, Google Maps, Yelp, YellowPages and creating a Facebook Page are some of the great sources for you to gain online traffic. Google My Business, Google Maps and Yelp will require a verification via phone call and/or mail delivered to your business address.
3. Participating in Community Forums and Q&A Websites
4. Engaging into Blog Commenting and blogging regularly. 
5. Social Media Marketing- marketing your website on Facebook, Twitter, Instagram, etc. can help increase your reach on the internet.
6. Content Marketing, Publishing and Promotions - this is a form of marketing focusing on creating, publishing and distributing content for a targeted audience online.
7. Link Outreach - this is the most important and grueling process of the link building process. Marketers would offer some methods of bartering value to earn genuine links, catching your target’s attention, and gives actionable device on what you need to include in your outreach correspondence. 
8. Guest Posts - this means writing and publishing an article on someone else’s website or blog just to gain a back link.
9. Product or Service Reviews - Marketers would approach relevant niches and ask them to provide a product or service review to gain a backlink  in exchange of something for them to gain from.
10. Infographic Marketing - this is one of the most effective ways to generate awareness to a targeted audience wherein a visual presentation will be used for marketing to set them apart from competitors.
11. Video Marketing - video advertising is becoming more affordable and widespread. Youtube, Snapchat, Vimeo and even Facebook Live has become a staple of our everyday lives. This can be used for everything from building customer rapport, to promoting brands, services or products. In some other way, promote a company, drive sales, raise awareness of products or services, or engage of customers.
12. Offline Promotion - Putting effort into the offline promotion of your company or site can also be rewarding. For example, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company's website.