Basic Principles of Google on Quality

Here are the Basic Principles of Google when it comes to Quality:

• Make pages for users, not for search engines.
  
  Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as "cloaking."



• Avoid tricks intended to improve search engine rankings.
  
  A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"



• Don't participate in link schemes designed to increase your site's ranking or PageRank.
  
  In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links.



• Don't use unauthorized computer programs to submit pages, check rankings, etc.
  
  Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products that send automatic or programmatic queries to Google.