Skip to main content

Define Black Hat SEO

Black Hat search engine optimization is the process of activities used to get higher search engine rankings in an unethical manner. Black Hat SEO is characterized in:
  • Breaking search engine rules and regulations.

  • Creating a poor user experience directly due to the bad techniques utilized on the website.

  • Unethical in presenting contents either in a visual or non-visual way to search engine robots and search engine users.


The Black Hat SEO practices will actually provide short-term gains in terms of rankings. But if you are discovered utilizing these spam techniques on your website, you run the risk of being penalized by search engines. Black hat SEO is a short-sighted solution to a long-term problem, which is creating a website that provides both a great user experience and all that goes with that.

Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms or by a manual review of a site.


Black Hat SEO is tempting! Tricks actually do work, temporarily. They do end up getting sites higher in search engine rankings, that is, until these same sites get banned for using unethical practices. It's just not worth the risk. Use efficient search engine optimization techniques to get your website ranked higher, and stay away from anything that even looks like Black Hat SEO.

Comments