Search Engine Optimization (SEO) is the process of improving visibility and traffic of a website in search engines through organic and/or unpaid results. When done correctly (on-page SEO) and with consistency (off-page SEO), this practice contributes to the increase of quantity and quality of traffic going to a website plus giving users with a better experience overall.
Organic search results are listings on SERPs (Search Engine Ranking Pages) that appear because of their relevance to the search terms which doesn’t include any pay when advertising.
What are the Key Components of SEO
Technically, SEO is categorized into two groups: On-page SEO and Off-page SEO.
On-page SEO
The on-page search ranking factors are those that are almost entirely within the publisher’s own control. This refers to every aspect that involves optimizing the actual web pages for search.
Off-page SEO
The off-page search ranking factors are those that publishers do not directly control. This refers to a series of online marketing techniques that can improve your website’s rank which are done outside of your website. This involves link building which refers to relevant websites pointing to your website.
Post Updated: May 17, 2018
====
A brief definition of SEO:
- Is the abbreviation of Search Engine Optimization.
- Is a subset of Search Engine Marketing.
- Is a process of doing online activities to increase the amount of visitors to a website by ranking high in the search results of a search engine for targeted keywords with the ultimate goal of generating more revenue from the website.
- It aims for long-term goals.
- It has two types of SEO: White Hat SEO and Black Hat SEO
- Job titles working for SEO are: Linker, Linker Specialist, SEO Specialist, SEO Consultant, SEO Manager, SEO Programmer, SEO Web Designer, SEO Copywriter, SEO Creative Writer, etc.
Comments